A little box of questions that spark big conversations and learning.

Intro to WordTeasers

People are always asking me why I started WordTeasers. The truth is the original deck, SAT Vocabulary, was created for my then 16-year-old son (now gainfully employed in the advertising world) improve his vocabulary and remember what he learned… particularly with the PSAT, the SAT, and the ACT tests looming on the horizon.

Since that day, 12 years ago, we have created 18 different conversation decks specifically designed to improve vocabulary or challenge your knowledge of the ordinary and the quirky.

As a company born out of a mom’s personal desire to help her son, we fully appreciate the benefit of, and joy in, connecting in person. Instead of the “alone together” nature of online communication, we believe in the power and fun of personal relationships. Our mission is to encourage more of that, and the many wonderful benefits of it, by creating “Fun, smart, conversation-sparking card games for all ages!”

The WordTeasers Team

Susan Flora,

Founder, President and CEO

On any given day of the week, you’re likely to find WordTeasers CEO and President Susan Flora climbing over boxes of inventory stacked high in her company’s warehouse, deftly negotiating a reduced printing cost with her printer or brain-storming ideas for a new edition of her highly successful brand of conversation starters. “It’s all in a day’s work,” Susan says with her trademark laugh.

Susan’s brainchild started when she saw a specific need that wasn’t being met. In this case, the need was to help her then 16-year-old son (now gainfully employed in the advertising world) improve his vocabulary and remember what he learned… particularly with the PSAT, the SAT, and the ACT tests looming on the horizon.

Susan wasn’t exactly new to educational publishing when she launched her business 11 years ago. For 14 years, she had worked at Scholastic Inc., an international educational publishing company, where she collaborated with editors in the development of sponsored educational materials for a variety of companies ranging from Walt Disney to Apple Computer.

But for years she thought about starting her own business. “It was just a matter of coming up with a product that I believed in and felt would help kids of all ages learn something new while having fun,” she says. “That product is WordTeasers.”

Tami Murphy,

Sales Manager

Some of the best business relationships start at tradeshows, and that’s exactly how Tami Murphy came to WordTeasers. After years of setting up booths side-by-side at industry events, Susan knew she wanted Tami on her team. When Tami launched her own company and became a “free agent,” Susan didn’t hesitate to bring her on board as Sales Manager.
 
Tami brings 16 years of sales and marketing management experience from the game industry, plus additional years in project management for overseas manufacturing. But her sales roots go deeper, she started as a route salesperson working on 100% commission. “I understand what it’s like to need to sell to eat,” she says. “That experience taught me everything about building relationships and truly servicing accounts.”
 
As a certified StoryBrand coach, Tami understands messaging and how to communicate what makes a company and its products special. Growing up in a family of readers and game players, this world feels like home to her.
“We had WordTeasers decks in our home before I started working here,” Tami says. “I’ve seen firsthand how these games create those rare moments where families actually sit down and talk to each other. Even now with my twenty-something kids, when we pull out a new deck, family conversations start flowing which makes my Mom Heart happy.”

Tami Amoroso,

Art Director

No matter what the design assignment is – from web development to packaging to attention-getting promotional materials – Tami brings the perfect visual solution to every project she undertakes. Her intrinsic understanding of the design needs for any project keeps WordTeasers fresh and exciting and eminently marketable.

Following graduation from the Art Institute of Boston in 1983, Tami began her career as a designer for fashion and music industry trade magazines. You can easily see that fashion/music/fun style in designs she creates for WordTeasers.

She followed that experience with a stint as co-director of the art department for a strategic marketing firm until leaving to raise her family. At the same time, she began her own freelance art design business for clients in a variety of industries from fashion and retail to technology and financial services. As busy as she is, she’s always there for us and as dependable as a clock. She has been a huge part of developing our look, our brand, and our continuing success.

Tami has served as Art Director for WordTeasers since the company’s founding. “From the beginning, WordTeasers has been a particularly fun concept to design for,” she says. “I love bringing the energy of the games to the look, feel, and design of the products.”