Susan Flora, Founder, President and CEO
On any given day of the week, you’re likely to find WordTeasers CEO and President Susan Flora climbing over boxes of inventory stacked high in her company’s warehouse, deftly negotiating a reduced printing cost with her printer or brain-storming ideas for a new edition of her highly successful brand of conversation starters. “It’s all in a day’s work,” Susan says with her trademark laugh.
Susan’s brainchild started when she saw a specific need that wasn’t being met. In this case, the need was to help her then 16-year-old son (now gainfully employed in the advertising world) improve his vocabulary and remember what he learned… particularly with the PSAT, the SAT, and the ACT tests looming on the horizon.
Susan wasn’t exactly new to educational publishing when she launched her business 11 years ago. For 14 years, she had worked at Scholastic Inc., an international educational publishing company, where she collaborated with editors in the development of sponsored educational materials for a variety of companies ranging from Walt Disney to Apple Computer.
But for years she thought about starting her own business. “It was just a matter of coming up with a product that I believed in and felt would help kids of all ages learn something new while having fun,” she says. “That product is WordTeasers.”